Protea Weekly - Episode 27 - Should I Conference - Part 1

Protea Weekly – Episode 27 – Should I Conference? – Part 1 – In my Niche

In this episode, Zane Stevens discusses the importance of attending industry-specific conferences.

He shares his personal experience attending wine industry conferences and explains how it has helped him become a better advisor to his clients. Zane highlights the benefits of gaining industry-specific knowledge, networking with professionals in the field, and discovering new business opportunities. He emphasizes the value of conferences in terms of education, networking, and business development.

Zane concludes by encouraging listeners to attend conferences within their niche to make a big difference.


– Attending industry

-specific conferences provides valuable industry knowledge and insights.

– Networking with professionals in the field can lead to new business opportunities and partnerships.

– Conferences are a great way to build your brand and develop your business.

– Attending conferences within your niche can make a big difference in your career.

Sound Bites

“Should I conference? My answer is a big fat yes.”

“Attending conferences in the accounting industry: Why does it make sense?”

“Attend conferences within your niche to make a big difference.”


00:00 Introduction and Overview

01:54 The Importance of Attending Niche Conferences

03:53 Reasons to Attend Industry-Specific Conferences

08:36 Gaining Industry-Specific Knowledge

11:07 Discovering New Business Opportunities

13:51 Building Your Brand and Doing Business Development

16:15 Networking for Business Opportunities

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