Protea Conversations: Tracy Baron Garcia

Protea Financial was founded in 2014 to provide high-quality outsourced accounting at an affordable price. Given Protea’s flexible work environment, the Company especially appealed to accountants who wanted to re-enter the workforce after taking time off to start a family. This allowed Protea to attract extremely talented individuals who were previously overlooked.  Protea strives to…
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Excess Inventory, Now What?

Excess inventory is a fact of life in the wine business. The world can change dramatically in the year or two between planning production and going to market with a wine. As winery ourselves, we had to figure out how to sell excess inventory without damaging our long-term prospects for success. Recently, we have worked…
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Setting You and Your Employees Up for Greater Financial Success

The regulators taking over Silicon Valley Bank and the speed at which it happened shocked many of us. As employers navigate the ongoing volatility and uncertainty in the markets – businesses can take measures to: Increase their liquidity. Diversify their service providers and suppliers. Protect their systems/data. Put risk management and insurance protection in place…
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How to Speak the Same Language as your Sales and Marketing Counterparts

The Wine Industry has a common language, but do we use it between different disciplines?  Stick to 3 rules to empower your colleagues…so that they can help you do your job better. Many wineries and businesses find themselves hesitant to hire outside help because it seems like heavy-lifting to onboard a new person. Similarly, departments…
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3 Steps to Set Your Business Up for Success in 2023

As we begin a new year, I reflect on two common (and related) questions I’m often asked by business owners or leaders: “How can I set my business up for greater success this year than last year?”, and “How can I accomplish this without working even more hours?” These three key steps will surely set your business up for…
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