Protea Weekly - Episode 32 - I will say it again, communicate!!!

Protea Weekly – Episode 32 – I will say it again, communicate!!!

In this episode, Zane Stevens discusses the importance of communication in accounting and business. He emphasizes the need for accountants to be able to effectively communicate with clients and colleagues. Zane shares eight key points for improving communication, including having clarity of purpose, knowing your audience, being concise, consistency, active listening, using stories and examples, empathy, and continuous practice. He encourages listeners to work on their communication skills to become better accountants and professionals.

Keywords

communication, accounting, business, clarity of purpose, know your audience, be concise, consistency, active listening, stories and examples, empathy, practice

Takeaways

– Communication is critical for accountants and business professionals.

– Having clarity of purpose and knowing your audience are important for effective communication.

– Being concise and consistent in your messages builds trust and credibility.

– Active listening and using stories and examples help improve understanding and engagement.

– Showing empathy towards others enhances communication.

– Continuous practice is necessary to become a better communicator.

Sound Bites

“Communication is critical in the process of being an accountant.”

“Having clarity of purpose simplifies your communication.”

“Being concise really helps me concentrate and understand what you’re looking for.”

Chapters

00:00 Introduction and Overview

03:21 The Importance of Communication in Accounting and Business

08:28 Eight Key Points for Effective Communication

12:58 The Power of Concise and Consistent Messages

15:59 Active Listening and Engaging with Stories and Examples

18:18 Continuous Practice for Better Communication Skills

20:41 Conclusion and Closing Remarks