With so much uncertainty in the world right now – particularly in our industry – it can feel like there is a lot that is beyond your control as a winery owner. And you’re right – you cannot control tariffs, or regional visitation, or rising costs. But one thing you CAN control is your customer…
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Artificial intelligence. It’s the siren song of the 21st century, promising to revolutionize everything from the nuanced art of winemaking to the meticulous world of accounting, and especially the ever-shifting landscape of digital marketing. While the potential is dazzling, the reality is more nuanced. Blindly leaping onto the AI bandwagon without a seasoned guide can…
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The Wine Industry has a common language, but do we use it between different disciplines? Stick to 3 rules to empower your colleagues…so that they can help you do your job better. Many wineries and businesses find themselves hesitant to hire outside help because it seems like heavy-lifting to onboard a new person. Similarly, departments…
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