Wine Pricing 101

How do you set prices for your wine? This is a question that many winery owners consistently ask themselves. Pricing wine is exceptionally challenging, particularly in an environment of economic uncertainty and shifting consumer spending behavior. Even seasoned veterans in the wine industry wrestle with the complexities of determining the optimal price for their products…
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Planning for Price Changes

It is common for small wineries to avoid raising their prices for an extended period of time. This is due to a variety of factors, including a lack of accounting input regarding price-volume trade-offs and management’s desire to preserve customer interest. Alternately, a winery may opt to make price changes based on a gut feeling….
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