Wine Pricing 101

How do you set prices for your wine? This is a question that many winery owners consistently ask themselves. Pricing wine is exceptionally challenging, particularly in an environment of economic uncertainty and shifting consumer spending behavior. Even seasoned veterans in the wine industry wrestle with the complexities of determining the optimal price for their products…
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QuickBooks Enterprise with Hosting: What CPAs and Accountants Need to Know

QuickBooks Enterprise with Hosting: What CPAs and Accountants Need to Know  Running the books for a winery isn’t just about balancing accounts—it’s about managing barrels, bottles, batches, and every bit of inventory in between. With partners overseeing operations in the field, distributors coordinating from other cities, and accountants tethered to desktop software, staying connected can…
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Helping Wineries Thrive Through Clear Financial Reporting – Powered by Reach Reporting

At Protea Financial, we know that running a winery is more than a full-time job—it’s a labor of love. Whether you’re walking the vineyard rows, managing a tasting room, or prepping for harvest, your focus is on the craft, the experience, and the wine itself. But there’s another side to every successful winery: the financial…
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Every Touchpoint Matters: The Secret to Creating Remarkable Employee & Customer Experiences

Unreasonable Hospitality in Action: Turning Everyday Moments into Extraordinary Culture Will Guidara’s philosophy of unreasonable hospitality isn’t about grand gestures—it’s aboutintentionality. At his restaurant, Eleven Madison Park, the number one restaurant in the world,the team examined every single touchpoint a guest might encounter and asked: “How can wemake this better?” Imagine applying that same lens…
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The Power of Unreasonable Hospitality: How Putting Employees First Transforms Business Success

When people hear the word hospitality, they think about restaurants & hotels. But what if hospitality wasn’t just about guests what if it became the foundation for how businesses treat their employees?Will Guidara, author of Unreasonable Hospitality, revolutionized the fine dining industry by creating extraordinary guest experiences. But his philosophy isn’t just for restaurants, it’s…
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Focus on What You CAN Control – Making Your Customer List Work for You

With so much uncertainty in the world right now – particularly in our industry – it can feel like there is a lot that is beyond your control as a winery owner. And you’re right – you cannot control tariffs, or regional visitation, or rising costs. But one thing you CAN control is your customer…
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