Protea Conversations: John Comfort

Protea Financial was founded in 2014 to provide high quality out-sourced bookkeeping and accounting at an affordable price.  Given Protea’s flexible work environment, the Company especially appealed to accountants who wanted to re-enter the work force after taking time off to start a family. This allowed Protea to attract extremely talented individuals who were previously overlooked.  Protea…
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Ten Critical Factors in Getting Your Business Off to a Fresh Start in 2022 (Part 3 of 3)

In part two, I wrote about the first five key factors to get your business off to a Fresh Start in 2022.  Those key factors were: 1) Vision; 2) Hard Review; 3) Focusing on Understanding if Needed Changes are Strategic vs. Behavioral; 4) Customer-Based Brand Positioning; and 5) Product Strategy. In this article, I will…
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Ten Critical Factors in Getting Your Business Off to a Fresh Start in 2022 (Part 2 of 3)

Recently, I wrote about “Resolutions”.  Why do many resolutions fail? Why do some succeed? I shared research that suggests that failed resolutions often come down to three factors: 1) Changing your consciousness, 2) Accountability, and 3) Overcoming your internal fears of change. Today, I will lay out the first five of ten critical factors to…
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2022: Resolve to Give Your Business a Fresh Start to Begin the Year (Part 1 of 3)

The tradition of New Year’s Resolutions began over 4,000 years ago with the Babylonians, who made promises to begin their year.  If they kept to their word, they believed their gods would bestow favor on them for the coming year. If not, they would fall out of the gods’ favor—a place no one wanted to…
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Protea Conversations: Diana Maier

Protea Financial was founded in 2014 to provide high quality out-sourced accounting at an affordable price.  Given Protea’s flexible work environment, the Company especially appealed to accountants who wanted to re-enter the work force after taking time off to start a family. This allowed Protea to attract extremely talented individuals who were overlooked.  Over 80%…
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CALIFORNIA – NEW EMPLOYMENT LAWS in 2022

2022 will provide no exception to the ever-shifting nature of California employment law. Governor Gavin Newsom signed many new laws affecting California employers in 2022. Some of the new laws of particular importance are listed below. The effective date of each new law is indicated in the headings. All California employers should ensure they are…
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